Psychologist in Practice

Psychologist in practice is a brand that offers mentoring to Psychologists who
are starting to work in the clinic. The brand, which is also a personal brand, operates mainly in classes A, B and C with a focus on the female audience.
Based on the research carried out, it was discovered that the brand seeks to take the customer on a journey, exploring new ways of organizing and thinking. Based on this, a change was also made to the names of the brand's products and icons were created to represent the products within this visual universe.